Pride Month in the U.S. and elsewhere has historically been, for many, a celebration of gay rights and equality. But this year’s annual festivities have been undercut by concerns from consumers and others who believe transgender culture is being pushed upon them and their children, which has resulted in some companies and governments pulling back their support.
The recent backlash over heartland brands that appeared to alienate long-time core customers began in earnest earlier this year when Bud Light entered into a paid partnership with transgender influencer Dylan Mulvaney.
Bud Light is sponsoring an all-ages Pride event and after-party featuring drag queens in Flagstaff, Arizona, according to advertisements.
The June 17 after-party features several famous drag queens and will take place after Flagstaff’s 27th annual Pride in the Pines, and both events list Bud Light as a sponsor. The after-party is open to “all ages,” and participants under 16 years old require a guardian to attend, according to an online flyer.
Bud Light is making a $200,000 donation to the National LGBTQ Chamber of Commerce (NGLCC) to support “economic opportunities and advancements for LGBTQ+ Americans,” according to a press release from its parent company Anheuser-Busch.
The company suffered significant losses after many Americans began a boycott of Bud Light earlier this month, after the brand created a special beer can for transgender TikTok influencer Dylan Mulvaney. In the wake of the fallout, Anheuser-Busch released a statement Monday, saying that it was “extending [its] partnership” with NGLCC by donating $200,000 to the Communities of Color Initiative (CoCi) and the CoCi Biz Pitch program.
Republican Florida Gov. Ron DeSantis launched a spoof beer advertisement on Monday night mocking male athletes who compete in women’s sports.
The advertisement, posted on the DeSantis War Room Twitter account, is a spin-off of the popular Bud Light commercial “Real Men of Genius” that aired in the early 2000s, and comes on the heels of a conservative-led boycott of the beer company after it revealed its partnership with transgender activist Dylan Mulvaney. The ad features transgender athletes including former University of Pennsylvania swimmer Lia Thomas and mockingly congratulates them on their performances in the women’s division, according to the video.