China Cuts Checks to American Social Media Influencers to Hype Olympics, Downplay Boycotts

China’s government is paying social media influencers in the U.S. to promote the Beijing Olympics and distract from diplomatic boycotts over its human rights violations, according to disclosures filed with the Department of Justice.

The Chinese consulate is paying Vippi, a New Jersey based public relations firm, $300,000 to have influencers on Instagram, TikTok and Twitch promote the Beijing Olympics, according to the disclosures. The influencers will also be required to promote U.S.-China cooperation on issues including energy and climate change.

The 2022 Beijing Winter Olympics have inspired diplomatic boycotts from the U.S., Australia and the U.K. due to China’s purported ethnic cleansing and torture of Uyghurs, a Muslim ethnic minority in Western China.

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